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According to Fairfield Market Research, the Website Builder Software Market is poised for significant growth, with market size expected to leap from US$1.8 billion in 2022 to US$3.12 billion by 2030. This impressive expansion reflects a CAGR of 8.2% over the forecast period from 2023 to 2030. The surge in demand for website builder software is driven by increasing internet usage, the rise of e-commerce, and the growing popularity of DIY website creation solutions.
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Key Growth Determinants
- Pacing Internet Penetration
The internet has become a necessary tool that affects practically all facets of daily life. There are now around 4.9 billion internet users worldwide, with an annual growth rate of about 7.3%. This expansion is not limited to wealthy countries; developing nations are also experiencing increasing internet adoption, creating a new group of customers and companies looking to establish an online presence.
- Unprecedented Growth of E-commerce
The expansion of the e-commerce industry is a major factor propelling the global market for website builder software. E-commerce platforms help businesses identify and assess new clients through their evaluations, comments, and feedback. Additionally, these platforms offer efficient transaction processing, customer service, information management, and reduced advertising expenses, driving the demand for website builder software with integrated e-commerce features.
- Growing Inclination Toward DIY Solutions
The DIY movement has gained popularity in recent years, empowering individuals to develop their websites without technical expertise in coding. Website builder software capitalizes on this trend by offering user-friendly interfaces that allow customers with no prior technical knowledge to create an online presence quickly and affordably.
Major Growth Barriers
- Technological Limitations
Despite their many benefits, website builder systems have drawbacks, especially concerning customization. These systems often fall short for users who require complex features or specialized functionalities, such as proprietary back-end logic or extensive data manipulations. Businesses aiming to scale or significantly customize their web presence may find these limitations challenging.
- Data Privacy and Security Concerns
As organizations become increasingly digital, data privacy and security concerns have become paramount. Using third-party platforms to build websites raises questions about data ownership, storage, accessibility, and handling security. These concerns may deter potential customers from using website builder software, prompting them to seek bespoke solutions that offer greater control over their data.
Key Trends and Opportunities to Look at
- Integration of AI
Artificial intelligence (AI) has significantly impacted the website builder software market. AI-powered design suggestions enable users to create aesthetically pleasing and functional websites with ease. Additionally, AI-driven analytics provide valuable insights into user behavior, traffic patterns, and other vital metrics, helping businesses optimize their websites for higher engagement and conversion rates. AI integration streamlines the website creation process and adds a new level of intelligence to it.
- Mobile Responsiveness
In today’s mobile-first environment, the importance of mobile-responsive design cannot be overstated. Over 50% of all internet traffic originates from mobile devices, making mobile internet usage more prevalent than desktop. Website builder platforms are prioritizing mobile-responsive design capabilities, offering tools that automatically adjust designs, images, and other elements to fit various screen sizes. As mobile internet usage continues to rise, platforms lacking mobile-responsive capabilities risk becoming obsolete.
- E-commerce Explosion
The rise of online shopping has significantly impacted the market. The growing demand for platforms with integrated e-commerce solutions is driven by the increase in e-commerce sales worldwide. Many website builders now offer features such as shopping carts, payment gateways, and inventory management tools, making it easier for businesses of all sizes to enter the e-commerce market.
Regional Frontrunners
- North America Remains the Largest Revenue Contributor
North America continues to dominate the market for website builder software, with the majority of global revenue coming from the region. This dominance is attributed to the high concentration of tech-savvy consumers and a robust ecosystem of small and medium-sized businesses. The region’s developed digital infrastructure facilitates access to and usage of web-building platforms. Additionally, many key market players are headquartered in North America, particularly the US, further enhancing the region’s importance.
- Growing Significance of Data Protection Earns Attractive Growth Potential for Europe
Europe is emerging as a significant market due to its stringent data privacy laws, including GDPR. These regulations have led to the proliferation of local website builder platforms that comply with European standards. The diverse market in Europe, with its various languages and cultures, necessitates platforms that offer localized solutions. This diversity and focus on data protection contribute to the market’s growth in Europe.
Fairfield’s Competitive Analysis
The global website builder software market is a consolidated market with a few major players present across the globe. Key players are introducing new products and enhancing their distribution channels to expand their global presence. Fairfield Market Research anticipates increased market consolidation over the coming years as key players strive to strengthen their market positions.
Who are the Leaders in the Global Website Builder Software Space?
- GoDaddy Operating Company, LLC
- Edicy LLC (Voog)
- Jimdo GmbH
- The Endurance International Group Inc.
- SITE123
- Semblance
- Square Inc.
- Squarespace
- Google Workspace
- WOW Slider
- Wix.com Inc.
- Yola Inc.
- Duda
- HubSpot Inc.
- Webflow
About Us
Fairfield Market Research is a UK-based market research provider. Fairfield offers a wide spectrum of services, ranging from customized reports to consulting solutions. With a strong European footprint, Fairfield operates globally and helps businesses navigate through business cycles, with quick responses and multi-pronged approaches. The company values an eye for insightful take on global matters, ably backed by a team of exceptionally experienced researchers. With a strong repository of syndicated market research reports that are continuously published & updated to ensure the ever-changing needs of customers are met with absolute promptness.
