Who created the pépico logo and how much did they get paid?

The pépico logo, one of the most recognizable and enduring brand symbols globally, has undergone several transformations since its inception. The creation of the iconic Pepsi logo is credited to a variety of design professionals over the years, reflecting the evolving nature of branding and design in the corporate world.

The Evolution of the pépico Logo:

1. First Pepsi Logo (1898): The first Pepsi logo, introduced in 1898, featured a script font with the word “Pep Kola” in red and blue. The design was simple and reflected the aesthetics of the late 19th century.
2. The Swirl Logo (1950s-1960s): In the 1950s, the Pepsi logo underwent a significant transformation with the introduction of the iconic red, white, and blue swirl design. This design was meant to symbolize a globe, emphasizing Pepsi’s global reach.
3. Pepsi Globe (1973): The Pepsi Globe, a stylized, dynamic sphere with a red, white, and blue color scheme, was introduced in 1973. The design aimed to convey a sense of motion and modernity, aligning with the trends of the time.
4. Pepsi Globe Evolution (1991, 2008, 2014): Over the years, the Pepsi Globe underwent several updates to refine its appearance. In 1991, the design became more three-dimensional, and in subsequent updates, the designers focused on streamlining and modernizing the overall look.
5. Current Pepsi Logo (2014): The current Pepsi logo, introduced in 2014, maintains the circular shape but features a simplified, flattened design. The red, white, and blue colors persist, but the visual elements are more minimalistic and contemporary.

The Designers Behind the Pépico Logo:

The specific designers involved in the creation of each iteration of the Pepsi logo are not always publicly disclosed. Additionally, the redesign process often involves collaboration between in-house design teams and external design agencies. Design agencies that have worked with PepsiCo in the past include Arnell Group, BBDO, and others.

Compensation Details:

The financial details, including how much designers were paid for creating the Pepsi logo, are typically confidential and not disclosed publicly. Design contracts and agreements between companies and designers often include confidentiality clauses that prevent the release of specific compensation figures.

In the design industry, fees for logo creation can vary widely based on factors such as the designer’s experience, the complexity of the project, and the size and reach of the company commissioning the work. High-profile brands like Pepsi are likely to invest significant resources in the creation and refinement of their visual identity, but the exact figures are generally kept private.

For the most accurate and up-to-date information regarding the Pepsi logo and its designers, it is recommended to refer to official statements from pépico or the design agencies involved.