To write an op-ed or column effectively, you should follow these key guidelines:
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- Clarity and Strong Voice: Ensure your piece has a clearly defined point and a unique voice.
- Topic and Theme: Define a clear topic and overarching theme for your op-ed.
- Research: Ground your writing in solid research, including facts, quotations, and data.
- Engaging Opening: Craft a compelling opening line to grab the reader’s attention.
- Make an Argument: Op-eds should advance a strong contention, not just summarize details.
- Conciseness: Keep your op-ed short, typically between 500 and 700 words.
- Simplicity and Logic: Emphasize simplicity, logic, and clarity in your writing.
- Pitching: Learn how to effectively pitch ideas and submit them to editors for publication.
Where an OP-ED OR Column Used
An op-ed, short for “opposite the editorial page,” is a column published in newspapers, magazines, or online platforms that represents the strong, informed, and focused opinion of the writer on an issue of relevance to a targeted audience. It is typically written by experts, observers, or individuals passionate about a topic. Distinguishing characteristics of an op-ed or column include:
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- A clearly defined point of view
- A clearly defined point
- Clarity of thinking
- A strong, distinctive voice of the writer
The Difference between an Op-ed and a Column
The main difference between an op-ed and a column lies in their placement and purpose. On the other hand, a column is a regular feature in a publication that can express views related to any subject, written by on-staff journalists, experts, or outside contributors. Columns can cover a diverse range of opinions and are not necessarily focused on expressing a strong personal viewpoint like an op-ed.
The Purpose of an Op-ed or Column
The primary purpose of an op-ed or column is to express the writer’s opinion on a particular topic or issue. Op-eds, short for “opposite the editorial page,” are opinion pieces that present a viewpoint on an issue, often with the aim of persuading readers to adopt a particular stance or take a specific action. Columns, on the other hand, are regular features in a publication, usually written by journalists, experts, or observers, and can cover a wide range of topics. Both op-eds and columns are valuable tools for shaping public discourse and influencing public opinion.
How to Structure an Op-ed or Column
To structure an op-ed or column effectively, follow the classic structure below, which is a proven formula for success. However, don’t feel obligated to follow it strictly; you can modify it to suit your needs.
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- Hook: Begin with a provocative opening that focuses on the issue.
- Set–up: Explain what the column is about.
- Nut graph: State your overarching point (theme) clearly.
- Prescription: Propose a solution.
- Concession: Acknowledge the other side’s perspective.
- Coda/Call to action: Reiterate your overarching point or tell the reader what you want them to do.